Learn the B2B marketing & GTM work founders need before they scale.
Before you hire, automate, or scale.
A guided DIY playbook for B2B tech founders who need buyer clarity, sharper messaging, basic sales assets, and better commercial decisions.
You do the work. b.fwd gives you the operating structure.
A guided DIY playbook for learning marketing and GTM by doing.
Not a passive course. Not done-for-you marketing. b.fwd gives you the sequence, tasks, templates, prompts, and checkpoints to apply the work to your own product.
Course
Learn the concepts founders need to understand.
Workbook
Apply the work directly to your own product.
Execution system
Move through tasks, templates, prompts, and checkpoints.
The goal is not to turn you into a marketer. The goal is to help you understand the work well enough to make better commercial decisions.
Building feels clearer than marketing and sales.
// Diagnostic
Builders first
Most B2B tech founders are more comfortable improving the product than testing the market.
Marketing feels unclear
So the deck, website, tools, and campaigns become easier to work on than buyer conversations.
Advice is everywhere
AI tools, templates, courses, and online playbooks can give you answers fast. But not all advice fits your stage, market, or buyer.
Tools are not the system
Without buyer clarity, a clear offer, and a simple sales motion, tools only move you faster around the same assumptions.
b.fwd helps you understand what to use, what to ignore, what to do first, and where human judgment still matters.
AI can help you move faster. It can also make the wrong work look finished.
It can draft an ICP, a positioning statement, outreach emails, content ideas, or a GTM plan. But it can also agree too easily, polish weak assumptions, and give confident answers when the real answer should be: go test this.
b.fwd puts AI inside a practical order shaped by nearly two decades of B2B marketing and GTM work — with buyer conversations, checkpoints, and human judgment built in.
From founder guessing to clearer commercial judgment.
b.fwd helps you put the right marketing and GTM basics in place before you hire, automate, or scale activity around weak assumptions.
- BeforeBuilding feels easier than selling.AfterYou know the next commercial step.
- BeforeBuyer is "any company that needs this."AfterYou know the specific buyer to focus on.
- BeforeMessage is too generic.AfterClearer problem, offer, and sales story.
- BeforeMarketing means more activity.AfterMarketing starts from buyer signal.
- BeforeSales calls feel improvised.AfterYou know what to ask, listen for, and follow up on.
- BeforeUnsure what to hire or automate.AfterYou know what to keep human, refine, hire, or automate.
No guaranteed clients. No shortcuts. Just a clearer way to learn the work, test reality, and make better next-step decisions.
A 12-week path through the marketing and GTM work.
You move through the work in a clear order: from assumptions, to buyer conversations, to offer, messaging, outreach, signal, and next-step decisions.
- 01
Start with assumptions
Clarify who you think the buyer is, what problem they have, and what you need to test.
- 02
Talk to real buyers
Run early conversations, listen for real signal, and adjust what you assumed.
- 03
Build the first commercial foundation
Shape the offer, write the message, build the basic sales assets, and prepare outreach.
- 04
Test, learn, and decide
Reach out, run better conversations, read signal, and decide what to continue, refine, hire, automate, or stop.
The marketing and GTM skills B2B founders need before they scale.
Learn them by doing the work on your own product, step by step.
Find the real buyer
Move from "companies like this could use it" to a specific buyer with a specific problem.
Run better buyer conversations
Know what to ask, how to listen, and how to tell genuine interest from polite curiosity.
Shape a first offer
Turn the product into something a buyer can understand, test, and say yes to.
Write in buyer language
Explain the product around pain, urgency, and outcomes, not just features.
Build basic sales materials
Create a simple deck, one-pager, or landing page that supports real sales conversations.
Start focused outreach
Know who to contact, what to say, how to follow up, and how to learn from every reply.
Read signal honestly
Know the difference between interest, politeness, and real buying intent.
Know what to hire for later
Understand enough to hire right, set clear expectations, and know if the work is actually working.
You leave with the first version of your marketing and GTM foundation.
Not just marketing and GTM theory. Practical outputs you can use in buyer conversations, messaging, outreach, follow-up, and next-step decisions.
A clearer buyer profile
Who to focus on, and who not to chase.
Buyer conversation notes
What people actually said, not what you assumed.
A simple offer or pilot
Something easier to explain, test, and sell.
A clearer sales story
A way to explain the product in buyer language.
A deck or one-pager
Sales material built for real conversations.
A focused prospect list
The people and companies worth approaching first.
A simple signal tracker
A way to track replies, objections, next steps, and interest.
A 90-day next-step plan
What to continue, refine, stop, or test next.
Choose the level of guidance you need.
Most founders should start with Core. Apply and we'll recommend the right path based on your stage.
Basic
For founders still checking if the buyer, problem, and early signal are real.
- buyer and problem clarity
- first buyer conversation prompts
- simple offer direction
- early signal checklist
Core
For founders who need the full 12-week path: buyer conversations, offer, messaging, sales assets, outreach, signal tracking, and next-step decisions.
- everything in Basic
- buyer conversations
- offer, messaging, and sales assets
- outreach, signal tracker, and 90-day plan
Premium
For founders in crowded markets who need sharper positioning, market story, content angles, and deeper commercial thinking.
- everything in Core
- deeper market and competitor review
- differentiation and market story
- content and ecosystem direction
Assisted
For founders who want review and feedback at the hard moments, especially when the signal is unclear or the offer is not landing.
- expert review sessions
- feedback on buyer insights
- review of offer, messaging, and assets
- signal interpretation and next decisions
Self-guided plans include 6 months of access. The value comes from moving through the work while momentum is fresh.
No guaranteed clients. b.fwd gives you the structure, tasks, templates, prompts, and checkpoints to do the work properly.
Need extra help implementing?
Optional support is available for founders who need review, setup, automation, campaign coordination, or custom GTM help after the core work is clearer.
Join the first beta group.
30 free spots for B2B tech founders ready to test the program seriously, talk to buyers, and give honest feedback.
- Solo founders or small founding teams
- Early-stage B2B tech companies
- Founders still close to sales, marketing, and buyer conversations
- Beta access to the guided DIY playbook
- Weekly tasks, templates, prompts, and checkpoints
- A clearer path through the marketing and GTM work
- Use the program seriously
- Talk to real buyers
- Join 1–2 feedback conversations
Selected applicants will be contacted with next steps.
Honest answers before you apply.
Partly, but it is not passive.
b.fwd is part course, part workbook, part guided playbook. You learn the marketing and GTM basics by applying them to your own product, week by week.
The goal is not to finish lessons. The goal is to do the work in the right order.