Turn customer conversations into a product worth building.
You talk to customers. b.fwd helps you ask better questions, then reviews your calls to help you understand what customers are really telling you, before you spend months building in the wrong direction.
“Sounds useful.”
“We do this every Monday.”
“I’d use this” sounds good. It still does not tell you much.
b.fwd helps you separate a nice answer from something you can actually use.
See where every conclusion came from.
Every signal links back to what the customer actually said.
Assumption
Operations teams need a better way to prioritise incoming customer requests.
“Every Monday morning, two people spend almost three hours going through the requests manually.”
“Yes, that sounds useful. I think other companies would probably use it too.”
Verdict: The problem is real. Demand is not proven yet.
Changing direction is normal. Finding out too late is the expensive part.
b.fwd helps you find out earlier, before the market tells you the hard way.
81%
of founders pivoted from their original idea at least once.
42%
wish they had pivoted or changed their business model sooner.
Source: Wilbur Labs
From an idea to a clearer product direction.
You tell us what you want to build
Start with your idea and who you think it is for.
Idea
Audience
Built for early-stage B2B product validation
- 01Before you build.
- 02While testing an early version.
- 03After launch, when customer feedback starts pulling you in five directions at once.
Talking to customers is still on you.
We just help you learn more from every conversation.
So how is b.fwd different from another AI tool?
Most AI tools summarize what was said. We tell you if it means anything.
b.fwd is built specifically for product discovery. It helps you understand what each conversation means for your product and what you still need to test.
It also pays attention to local language, expressions and context - starting with Romanian and English, with Spanish and French coming next.
Ready to test what you think you know?
Start with one idea.
Bring one real customer conversation, or prepare your first one inside b.fwd.
Know what to learn next.
Supporting founders at scale?
b.fwd for accelerators, incubators and corporate innovation programmes. Coming next.
Help startups run better product discovery — with clearer assumptions, better questions and stronger evidence from customer conversations.
And see it all in one dashboard: what each startup tested, who they talked to, what they learned and what still needs work.
A clearer, measurable way to see what product discovery is actually producing across the programme.