FREE
€0
Try it on one idea.
Turn your idea into testable assumptions, prepare the right questions and analyze your first conversation for free.
- 1 idea
- 1 conversation analyzed
For early-stage B2B founders & programs
Your customers are being nice. That's the problem.
Customer discovery with AI that's done its homework. Humans wrote the rules.
Real interviews in. Evidence out. That's it.
- Mom Test-inspired discovery
- Real customers, not synthetic guesses
- Language-aware AI & evidence rules
A field guide to customer-speak
“Sounds useful.”
“We do this every Monday.”
After 5 interviewsSupported · 3 of 5
Every Monday, two people spend three hours fixing the report by hand before anyone can use it.
- 01Unclear
- 02Supports
- 03Supports
- 04Contradicts
- 05Supports
- For Founders
You’d rather be building.
We get it.Customer calls are awkward, and nobody likes hearing they might be wrong. So we hear what we hoped for. b.fwd helps you catch what you might have missed, before you spend months building.
- For Programs
Customer discovery sounds simple.
Until it isn’t.You ask every founder to talk to customers. b.fwd gives them a clear process and shows you the work behind it, including which assumptions survived.
Start a free pilot →Up to 3 startups · Program dashboard included
How it works
Idea, meet Reality.
Describe your idea.
Who needs it? Why? Be brave. b.fwd helps you figure out what needs to be true for it to work.
Get ready for the call.
Discovery questions and a cheat sheet for every interview.
Talk to real customers.
Time to leave the AI bubble. Record the call and add it to b.fwd.
Let b.fwd do the detective work.
AI meets our discovery logic. Together, they catch the signals, connect the dots, and turn customer conversations into evidence you can track.
Reality has entered the chat.
Some assumptions survived. Others didn't. The patterns tell the story.
Your idea has a lot of potential.According to your idea.
Why b.fwd
Another AI tool? Sort of. But this one has opinions.
Good discovery takes more than clever prompts and generic AI summaries. b.fwd puts AI to work inside a method built for the job.
AI with a discovery brain of its own.
Our discovery logic, language-aware interpretation, and scoring give AI a pretty good idea of what to listen for in customer conversations.
"Interesting" doesn't mean the same thing everywhere.
People have creative ways of saying no. b.fwd picks up local expressions and nuances in each supported language.
One interview is a clue. The pattern is the plot.
b.fwd connects evidence across interviews, spots recurring problems, and shows which assumptions are holding up and which are starting to fall apart.
Your idea. A step-by-step reality check.
b.fwd guides you through discovery, from figuring out what to test to preparing Mom Test-inspired questions, running interviews, and following the evidence. It works for one founder or a whole cohort.
PRICING
Good ideas are worth testing.
Not subscribing to.
Start free. Pay once when you need more room to explore.
We're still in beta. Come try b.fwd for free.
The plans below show our one-time pricing for after beta.
FOUNDERRECOMMENDED
€39
Give your idea a reality check.
Enough conversations to start spotting patterns and early signals.
- 1 idea
- Up to 10 conversations analyzed
LAB
€89
Can't decide? Test three.
Run the process separately for up to 3 ideas and compare the signals before deciding where to focus.
- 3 ideas
- Up to 10 conversations analyzed per idea
Join the beta free
Free access during beta · One-time pricing afterward
FOR ACCELERATORS & STARTUP PROGRAMS
A whole cohort? Give us a test drive.
Run b.fwd with up to 3 startups from your program, free. Follow their progress in the program dashboard, then decide whether to roll it out to the rest of your cohort.
Start a free pilot
- Up to 3 startups
- Program dashboard included
- Flexible cohort pricing after the pilot
Go find out what they really think.
Start with one idea.
Bring one real customer conversation, or prepare your first one inside b.fwd.
Free during beta