Privacy Policy

Last updated: 5 June 2026

1. Who we are

b.fwd is a guided DIY GTM training program for early-stage B2B tech founders.

For privacy-related questions, contact us at: hello@bfwd.eu

2. What personal data we collect

We may collect personal data when you visit the website, request beta access, contact us, or interact with b.fwd.

This may include:

• full name
• work email address
• role or job title
• company name
• company stage or traction stage
• website, product link, or company page
• information about your product, market, GTM motion, assumptions, and validation needs
• answers submitted through the beta access form
• communication history
• marketing consent preferences
• technical data such as IP address, browser, device, operating system, pages visited, referral source, and cookie data where applicable

3. How we collect data

We collect data directly from you when you submit a form, contact us, or communicate with b.fwd.

We may also collect limited technical data automatically through cookies, analytics tools, hosting services, or similar technologies, where applicable.

4. Why we use your data

We may use your data to:

• review beta access requests
• assess whether the program is a good fit for your stage of traction
• contact you about your beta access request
• send onboarding, availability, or program-related updates
• invite accepted beta participants to discovery or feedback calls
• improve the product experience, templates, prompts, materials, and program flow
• send occasional b.fwd updates or founder-led GTM resources, where you have opted in or where permitted by law
• maintain website security, performance, and functionality
• understand website usage and improve the website experience
• comply with legal, tax, accounting, or regulatory obligations if applicable

5. Legal basis for processing

Depending on the context, we process personal data based on:

• your consent, for example when you opt in to receive updates
• steps taken before entering into a possible agreement, for example when you request beta access
• legitimate interests, for example to review applications, improve the program, secure the website, and communicate with applicants
• legal obligations, where applicable

6. Marketing communications

If you choose to receive b.fwd updates, beta news, or founder-led GTM resources, we may contact you by email.

You can unsubscribe or withdraw consent at any time by using the unsubscribe link in our emails or by contacting us at: hello@bfwd.eu.

7. Discovery calls and feedback

Accepted beta participants may be invited to discovery or feedback calls to help improve the program.

Feedback shared during the beta may be used to improve b.fwd, including the program structure, templates, prompts, workflows, messaging, and delivery format.

We may use anonymized feedback, patterns, and learnings from the beta. We will not publicly use your name, company name, logo, identifiable testimonial, or case example without your permission.

8. Cookies and similar technologies

The website may use cookies or similar technologies to make the site work, improve performance, understand usage, and support relevant communications.

For more information, please read our Cookie Policy.

9. Tools and service providers

We may use trusted third-party tools and service providers to operate the website and manage beta access.

These may include tools for:

• website hosting
• website building and deployment
• forms and databases
• analytics
• email communication
• CRM or contact management
• calendar scheduling
• program delivery
• payment processing, if paid access is introduced later

These providers may process personal data on our behalf only where needed to provide their services.

10. International transfers

Some service providers may process or store data outside the European Union or European Economic Area.

Where this happens, we rely on appropriate safeguards where required, such as adequacy decisions, standard contractual clauses, or other lawful transfer mechanisms. The European Commission notes that GDPR protections continue to apply when personal data is transferred outside the EU/EEA and provides tools such as adequacy decisions and standard contractual clauses for such transfers.

11. How long we keep your data

We keep personal data only for as long as reasonably necessary for the purposes described in this policy.

Beta access request data may be kept for as long as needed to review your request, manage beta participation, improve the program, and maintain reasonable business records.

Marketing data is kept until you unsubscribe or withdraw consent, unless we have another lawful reason to retain limited records.

12. Your rights

Depending on your location and applicable law, you may have the right to:

• request access to your personal data
• request correction of inaccurate or incomplete data
• request deletion of your data
• request restriction of processing
• object to processing
• request data portability
• withdraw consent where processing is based on consent
• object to direct marketing
• lodge a complaint with a data protection authority

To exercise your rights, contact us at: hello@bfwd.eu.

13. Data security

We take reasonable technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, email system, or digital service can be guaranteed to be completely secure.

14. Children

b.fwd is intended for business users and founders. It is not intended for children or individuals under 18.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time as the website, beta program, tools, or legal requirements change.

The latest version will always be available on this page.

16. Contact

For privacy questions or requests, contact us at:

hello@bfwd.eu